Since the birth of capitalism, there has always been a need to attract more customers to your business. Before the internet, you would shout at passing by commuters on the streets or possibly cold call them. In the early days of the internet, you could put up a website and flood of interest would come in automatically.
Well it’s 2026 now… and the question around how to grow a business is still a big one. And with that in mind, today we will be giving our honest and unbiased review of Osserva.
What is Osserva Exactly?
Think of Osserva as a new way to approach lead gen and active sales. Instead of buying an expensive lead list from somewhere, their platform delivers you just a few highly-research and vetted leads every day. Then with that wealth of information, you can set up email automation and use insights for reasons to reach out to someone.
Their big selling point is getting ‘actionable’ information for each lead. So for example, “John Smith is attended CES and will be at booth 45 in February”. You can then use their A.I to generate an email like the following:
Hi John,
I just happened to see that you were attending CES this year and I want to make a point to stop by and say hi. Do you know if you will be there both days?
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No hard sell immediately, and even if I am not attending CES, I just started a real conversation. The response rate to emails like this? North of 30%.
Is Osserva Another Lead Gen Company?
The answer to this is “sort of”. They do in fact provide leads to you based on what kind of customer you are looking to sell to. However, the depth of information is nothing short of amazing. For example, you might look at a lead profile page and see that the lead is an avid fan of comic books and likes to develop web-based games in their free time.
Why is that information so valuable? Well, knowing that they develop games in their free time, might offer you a way of connecting with that person outside of a traditional sales approach. With a foot in the door through the game, not the company you are trying to sell to.
In that respect, the word ‘intelligence’ is most useful since most lead gen is all about building a relationship rather than shot gunning a massive list.
The only ‘downside’ here is that you really have to think creatively and figure out which approach will work best. That being said, Osserva also offers a concierge service where you can hire them to do all the creative thinking.
Our Experience with Osserva
We joined Osserva in beta to test out how it could work for us to gain more advertisers and sponsored content (it’s how we here at OSRadar actually earn revenue). It’s free for 30 days and after that they have plans ranging from $89/month to enterprise level.
The sign up process is simple, you simply sign up and then fill out a form. But then you have to wait. Which I must admit is a bit frustrating. It took about 12 hours to get the first leads in, but we were impressed with what it found. These weren’t leads that you find on the first page of Google or Linkedin.
We connected our email address and started emailing (we did not set up automation at this point). On the first three leads, we received no responses. However, on day 2, we did receive a positive response and were able to be put on their list for ad buys.
After the first few days we decided to set up automation, since we didn’t have time to manually reach out to everyone.
I am pleased to say that we get 1-3 responses per week and have already generated a bit of revenue from it. We are indeed planning on upgrading to the $89/month plan, and if business increases, we may bulk up that deal.
Osserva vs Others
Osserva stands apart from most lead generation companies because it doesn’t just deliver lists of names — it delivers actionable insights. Instead of generic contact data, Osserva provides real context around why a lead is worth reaching out to right now, giving sales teams clear, timely reasons to start a conversation. This shifts outreach from cold and interruptive to relevant and informed, dramatically improving response rates and deal quality. This much different than say Instantly, which reminds us alot of Apollo and the old-way of approaching lead gen.
Beyond the data itself, Osserva equips teams with dynamic sales tools that evolve alongside the lead. Leads are continuously refreshed, fully up to date, and vetted, ensuring sales efforts aren’t wasted on outdated or low-intent contacts. Combined with insight-driven triggers and practical next-step guidance, Osserva functions less like a traditional lead gen vendor and more like an always-on sales intelligence layer — one that helps teams prioritize smarter, move faster, and close with confidence.
Would We Actually Choose Osserva?
Osserva doesn’t just help us find leads — it helps you actually close sales. By delivering fully vetted, up-to-date contacts paired with actionable insights, clear reasons to reach out, and dynamic sales tools, Osserva turns outbound from guesswork into a focused, high-signal process. The result is less wasted effort, more relevant conversations, and a materially higher chance of converting the right prospects at the right time.
So would we actually pay for Osserva? We already do.
